About US

Our Mission

Our mission is to revolution the shopping experience in the toys industry by introducing a dynamic a fun and dynamic environment, that allows family to EXPERIENCE our products BEFORE purchasing them. 

Our ultimate goal is to create a "third place" for kids, a place where they can come and try out the toys everyone is talking about at school or at sports; and having the opportunity to experience them instead of just buying a "new thing".
And, why not, meet new little friends and improving their way to relate to other kids while hanging out, having fun and training their immagination and creativity.

In our shop you will ALWAYS find demonstration toys opened and ready to be used by your kids (and yourself). So you can have a better idea of what you like and also you can give us a feedback about what we can do better.

We are committed to grow and become a better company bringing with the goal to have a little Australia toy company to be able to stand out as much as the big franchising or the multinational corporates.


Teddy & Co Funland!!! is committed to deliver a 5+🌟 customer service.
Please contact us anytime through our chat, facebook page or company email address: office@teddycofunland.com
We are here to help you!

We believe that the kids are the future and they are the first one that need to practice happiness and imagination.
What a better way to do that than play with cool toys?

 

Who are we?

Teddy & CO FUNLAND!!! is the latest toys and novelties pop up shop.
We specialize in shows, festivals and markets (come and say Hi at your local show!) and also shopping centres pop ups; Austalia wide.
Yes, we have been trading for 10 years in the toys retailling industry, slowly growing and expanding nation wide.
We are trading at over 200 events a year (COVID-19 permitting 😡) from Darwin to Adelaide, from Brisbane to Perth, and all the way to regional areas including Mount Isa, Alice Springs, Dubbo, Margaret River, Rockhampton, Cairns, Toowoomba... you name it!

It all started small... very small... from a backpacker dream that decided to migrate to Australia searching for improvement and an opportunity. 
Through 10 years of constantly winning and losing, learning and improving; in 2017 our brand started to take form and become reality. 

Now our little business has the ambition to become a leader in the Shows and entertainment industry, and an outsider in the toy industry, cutting a little space for our brand in the lousy big multinational corporates and franchising environment.
Our commitment, devotion, honesty and care for the others are the key values which we rely on to make a difference and create our "ROI" - return on intentions! 
We have an opportunity in this amazing country, Australia; to grow and improve while enjoying the most beautiful scenaries, beaches, countryside and landscape in the world!
Follow us to have a better idea of what we are talking about 🌈

Ultimately, we want to be the example for little businesses, small entrepreneurs, motivated migrants and hard-workign Australians; that hard work, works and we all have the opportunity to make our dreams become reality.

   

Our Story

Teddy & CO FUNLAND!!! has been founded in 2017; developing, growing and combining the concept of Teddy Creations (create your own stuffed animal) and an interactive toys and novelties store based on our experience at the Shows with the latest trends and gadgets. 
Our idea is to create a fun and dynamic environment, that allows family to EXPERIENCE our products BEFORE purchasing them. 
Our ultimate goal is to create a "third place" for kids, a place where they can come and try out the toys everyone is talking about at school or at sports; and having the opportunity to experience them instead of just buying a "new thing".

If you want to know the whole story, keep reading. 
It's a 10 years long story, but we find it interesting and definitely different than most businesses.

Our story starts in October 2009, when Roberto (me), the founder and Director arrived in Sydney from Italy, with the goal of learning English and finding THE opportunity to create something significant in the world. 

Instead of going for a Master degree in Economics or for a corporate job (and refusing a job in the local bank in his home town in Italy), I've decided that Australia is the place of opportunities, where if you worth something and you work for it; you may even get it! 💪

Starting in Sydney, jobs opportunity were plenty, despite my very poor English level. However, I've decided to refuse all the hospitality jobs and accept to work as a sales staff for a business operating pop ups in  Westfield and other major shopping centres during Christmas time; I've learnt how to sell magic tricks and work in a team of young and multiracial people.
The business went well and Regis (the boss and the person who "mentored" me at first) decided to keep operating the business after Christmas operating in Newcastle and Wollongong for a limited amount of weeks.
After Easter, he quit the project and went ahead with his carrier and life, leaving me confused as he believed he was doing well for the business.
During the last week of his job, a competitor approached me and thinking I was the owner of the business offered me to purchase the same products from him. After realising I was only a staff member, the competitor offered me a job instead.
As a 24 years old backpacker, with not much to fall back on; I had the opportunity to keep working, but I felt like I was "betraying" the person who believed in myself despite the poor English level and gave me the opporunity to work and grow in Australia.
So I've decided to take over Regis' business and buy his stock. Keeping his legacy and starting my own business based on the experience I gained so far.
So I've bought a few thousands Slideyz - the magic worm, and decided to start a business in Australia. Or perhaps, I've "bought" myself a job.

      

Not sure if entrepreneurship is a given skill or it's a mindset you can train; but my first act as an entrepreneur was to get over my emotions (and fear) and take over Regis's stock and start my own little venture.
I'm still greatfull 10 years later for his mentorship and to have believed in me.

Here it's where everything starts.
So let's apply for an ABN, get public liability insurance, figure out where to work and start to budget cent by cent to make it. 
Thankfully, Mr Matthieu, one of my workmates under Regis leadership; wanted to buy a van to travel Australia. 
After a little bit of "negotiation", Matthieu and me agreed to travel the East Coast while selling our toy, Slideyz - the magic worm. 

May 2010. Here we are.
Matthieu bought the van, a 1982 Holden Van (I've born in 1986 for reference...) and I've bought a few thousands pieces of Slideyz from Regis. 
A few thousands too many based on Matthieu metrics actually. 
After a little bit more negotiation and some problems to register the van; we were finally ready to hit the first shopping centre: Stockland Forster in NSW, about 300Km north of Sydney.

  Roberto Vago and Matthieu Nissen

   Here Matthieu's van and our first shareholders board meeting  🤝

As any great story, something "bad" must happen so our "heroes" can show their skills and overcome adversities.

We left Sydney on the 9th May 2010. Or at least we tried.
The van's head-gasket blew just before we entered the Pacific Highway (thank God 🙏). The van is out of order, still 300km to go to our Day 1 of business.

Problem - Blaming -Thinking - Blaming - Solution!
We took 2 buses and 2 trains, crossed Sydney to find one of the few rental cars opened in 2010 on a Sunday. I think it was around Paramatta area.
I've rented a car, went back to the van, loaded the car with some stock, and kept driving towards Forster; to start to work in the morning.
Matthieu stayed behind with the van with the goal of find a way to fix it.
Day 0 of our business venture: nearly failed!
Day 1: I've started to trade at Stockland Forster. 
After nearly 2 hours of work and $0 in sale, and the great news from Matthieu that the van was going to cost a few thousands $$$$ to fix (which we didn't have); business was definitely a failure. 
Finally I could close the first sale and get myself a meal: I didn't have anything since lunch the day before, because my all money went to the car rental (which I'm pretty sure gave me a bit of discount out of pity) and I did have only $0.50 left in my bank account. Not enough for dinner, neither breakfast. Not even at Maccas 🍟
I remember that minute as it was yesterday. 
I went to the restroom, wash my face, look at myself in the mirror and gave me a huge motivational push Tony Robbins style. 
Lesson 1: Yes, I may be failing... but I won't give in so easily.
BACK TO WORK.
DAY 2,3,4,5 passed by; and it seemed like we could make it!
We made just enough money to pay the mechanic to repair the van, and to move forward. Matthieu joined me with the repaired van on Sunday, after a week of struggle; we were ready to hit the next stop: Coffs Harbour, 250Km away. 
We made it. We passed the first huge obstacle. What an effort though. 
And again... the van starts to overheat just outside Taree... we barely left...
It took us nearly 10 hours to drive 250km. Driving a little bit and stopping as soon as the temperature on the dashboard was rising. 
Once there, the hostel we have booked was closed; so I had to get in from the kitchen window to let us in for 2 hours sleep, if any... Considering the worries, frustration, anger and all the negativity coming through our minds that night.
In the morning, again, I went to work at Park Beach Plaza, a great little shopping centre in Coffs Harbour. Matthieu went back to the mechanic. 

Sometimes it seems like it's not your destiny to achieve something...
At least if you want to interprete the situation in that way. 
That wasn't my thought. I've realized how if we overcame week 1, we could overcome week 2. And actually, even do better as we have learnt something on the way. And so we did. 
Week 2 was a success. We fixed the van for good, made enough sales to recover most costs and move forward. We made it over week 2. 😌
At that time, my friend Massimo, from my home town; was in Australia as well. 
Experiencing farms in the Bundaberg region like a real backpacker. And like some of them, not having much results from that.
We have decided it would have been cool for Massimo to join our adventure and we expanded our mini business to 2 locations per week.
I was working alone in one shopping centre, Matthieu and Massimo in the other. 
Massimo left Bundaberg jumping on the first bus down to Gold Coast and met us on the Gold Coast. It was just before the School holidays.
That's how lucky we were. We ended up on the Gold Coast, during holidays time! Without even knowing it! It can't rain forever! 🌈

It was a success! We stayed on the Gold Coast for 4 weeks, living in a nice apartment in a building with swimming pool, gym, tennis court etc. 
Unbelievable for all of us; coming from a totally different reality in our countries.
Oh, it wasn't because we made it; not at all!! But because it was relatively cheap for 3 of us to rent an apartment on the Gold Coast in off-peak season 😎
And we sold out... in 9 weeks. A bit faster than what I've planned... but well,  I've never made a business plan before.
Matthieu left us and went travelling with the now fixed van. 
While me and Massimo went to travel Thailand, Singapore and Bali.
Before getting back to work, in Sydney again.

         Gold Coast, Surfers Paradise, QLD

There I've learnt lesson number 2:
previous performance aren't necessary a sign of future performance. 

I've bought a container of Slideyz - the magic worm - sure that we would have killed it again. Signed up a booking agreement with Westfield, for a "not so convenient rate" and bought a old Mitsubishi van... not the best on the market.
Once again, the bank account was nearly $0 and we weren't even able to cover rent during the month of October! 
Massimo even decided to give up his pay in order to keep the business working... Great staff but amazing friend! 
This time felt like we were failing slowly, but harder. 🎢

Again, we made it! I've changed the business strategy, sold the Mitsubishi and bought a Mazda E2000 (Van Basten), we moved to QLD and again we had great success over Christmas and holidays time.
Australia life was amazing, we had an opportunity, we took it and ride it. 
We were still no one and probably financially making less than 90% of the Australian workforce; but again from where we came from it felt like we were in control of our life, and free to choose where to go and what to do!
We worked all the way up to Cairns, then back down to Sydney where I've worked at the Sydney Easter Show (my first ever show) for other guy who was selling the magic worms as well. 
The Show was mindblowing for me. Amazing! Busy, vibrant, exciting. 
Hard work (which definitely I was used to by then) but also satisfying. 
Unfortunately as many backpackers in Australia, we had to leave after that experience. But I've realized that Australia might be the place where I wanted to live for longer.

And so I came back to Australia and started to study business at Envirotech School of Education, on the Gold Coast.
As a student, I couldn't work longer hours in shopping centres anymore so I had to change my business strategy again. 
The Surfers Paradise Beachfront Markets was the solution, alond with some shows when possible.

    Magic Wallet Shop      Magic Wallet Shop - Roberto Vago
                     Before                                                             After
    Slideyz Magic Worm - Roberto Vago      Roberto Vago

And so it comes 2013, when other travellers that owned a business at the Markets called "Magic Wallet Shop", asked me for advice to book a site in shopping centres around the Gold Coast.
We ended up sharing a site during the holidays at Centro Surfers Paradise, and we became friends.
Christopher and Bart were running their business smoothly, but they wanted to travel to Melbourne. So I've decided to take over the business for QLD.
Bart had good grafic designing skills, so we started to customise the magic wallets; while Chris is a very smart and knowledgeble business man.   
It was a great learning time for myself.

At the end we joined forces. We worked hard and expanded the brand Australia wide, creating a good little business over time. 
In November 2014 I've started to look after all the marketing for Magic Wallet Shop, and worked on the project for 3 years. 

In 2015, after many years of admiration for "Build  Bear", a rejection from them when I've asked to take the concept "mobile" and a first failed attempt in 2012; I've founded Teddy Creations - more than just bears!
The concept of customize your teddy bear is beautiful, even better if we could offer not only bears, but also unicorns, dinosours, sheep, cows, dogs, cats... 
We started small, using the limited budget we had, and we grew the business and nowdays we have been eveywhere in Australia with such a great product.
Kids in Darwin, Esperance, Alice Springs, Whyalla... all have been able to create their own stuffed toys at the show!

  Teddy Creations powered by Teddy & CO FUNLAND!!!        teddy creations - teddy co funland

In 2017, after nearly 2 years that Chris and Bart left Australia, we all moved forward. It was a great experience for all of us. And a great story to bring with us for many years ahead. 

    Roberto Vago Sydney Easter Show 2014         

2017 will be remember in the history of the toy industry as the FIDGET SPINNERS year. It was insane!
We could get a small amount of stock already in March 2017 (Sydney Easter Show time), and it was something unique indeed.
All the kids wanted some! The feeling of being able to delvier to our little customers what they wished, it's an amazing emotion.
And it was an amazing wave.... And also a good lesson of stock management!

       

That time was also a good lesson for my carrier of entrepreneur. 
I've realised I was small, but if I could create a team.. then we weren't small anymore! My partner Trisha helped me during 2016 and 2017 and still nowdays sometimes, in her own way.


We started to collaborate with more people in the industry while our business and reputation was growing... slowly... but consistantly.
Later in 2017 Squishys got popular, and we had them all! 
As we had the Happy Cloud in summer 2016. 

From there, the idea to create a new toy store concept! 
But we didn't want to be other "build a bear" or toys r us.
We have decided to create a new concept for toys retailling.
Mixing the Teddy Creations concept with an interactive toys store: show style.

In November 2017 we opened the first store in Westfield Whitford in Perth.
We operated for nearly 1 year, having to move shop 4 times; it was a great learning experience. 
We weren't ready then to run a shop in WA, while the business is based in QLD. But we have tried our best, learnt a lot and improved. 

  Teddy & CO FUNLAND!!!    Teddy & CO FUNLAND!!!

We run two kiosks in Harbour Town on the Gold Coast from 2017 until COVID-19 hit the economy in February 2020.
In 2019 we have been leading the intinerants industry at the Shows. 
We now are working with Exotic Filled Licorice and Candies and Jungle Wear and expanding our range of products further. 
We are always looking to bring cool and innovative toys to the marketplace; and to deliver the best service to our customer.

In March 2020, when all public gatherings of 500 people and above have been cancelled, we lost the majority of the business overnight. 
However, we decided to adapt instead of complain; and we helped our community on the Gold Coast by providing masks and hand sanitizer; in March when there were none around and it was nearly impossible to get stock around.
We run an amazing initiative called "FREE MAKS FOR SENIOR" through Facebook ads, reaching our over 32000 people on the Gold Coast and donating hundreds of masks to people in need. 
Thank you to our team @ Teddycofunland

In our team we now have 
Gabi: Marketing junior and Sales assistant
Sammie: Office manager
Andres: Graphic designer
Jason: SEO and IT specialist
Rodrigo: Sales assistant
Taimana: Event operational Manager


We are always looking for motivated people to join the team and energetic and outgoing sales staff to travel around Australia and work at the shows.
Contact us if you wish to apply: office@teddycofunland.com

Stay tuned as we are going stronger online now. Keep growing! Onwards